Parents and other sources of guidance in our lives have tried to keep us from falling for the bandwagon fallacy. When your mom responds to your argument that you should get to go to the party because everyone else is by asking, “If everyone else jumped off a bridge, would you?” she is rightfully pointing out the fallacy in your argument. In a public-speaking-related example, I have had students try to persuade their audience to buy and eat more organic foods based on their increasing popularity. In short, popular appeal and frequency of use are not strong warrants to support an argument. Just because something is popular, doesn’t mean it’s good.

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