16.1 New Media Technologies


  1. Trace the evolution of new media.
  2. Discuss how new media are more personal and social than old media.

So what makes “new media” new media? When we consider “old media,” which consist of mainly print, radio, and television/movies, we see that their presence in our lives and our societies was limited to a few places. For example, television and radio have long been key technology features in the home. Movies were primarily enjoyed in theaters until VCRs and DVD players brought them into our homes. The closest thing to a portable mass medium was reading a book or paper on a commute to and from work. New media, however, are more personal and more social than old media, which creates a paradox we will explore later in this chapter, as we discuss how new media simultaneously separate and connect us. In this section, we will trace the evolution of new media and discuss how personal media and social media fit under the umbrella of new media.

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