Definitions help us narrow the meaning of particular symbols, which also narrows a symbol’s possible referents. They also provide more words (symbols) for which we must determine a referent. If a concept is abstract and the words used to define it are also abstract, then a definition may be useless. Have you ever been caught in a verbal maze as you look up an unfamiliar word, only to find that the definition contains more unfamiliar words? Although this can be frustrating, definitions do serve a purpose.
Words have denotative and connotative meanings. Denotation refers to definitions that are accepted by the language group as a whole, or the dictionary definition of a word. For example, the denotation of the word cowboy is a man who takes care of cattle. Another denotation is a reckless and/or independent person. A more abstract word, like change, would be more difficult to understand due to the multiple denotations. Since both cowboy and change have multiple meanings, they are considered polysemic words. Monosemic words have only one use in a language, which makes their denotation more straightforward. Specialized academic or scientific words, like monosemic, are often monosemic, but there are fewer commonly used monosemic words, for example, handkerchief. As you might guess based on our discussion of the complexity of language so far, monosemic words are far outnumbered by polysemic words.
Connotation refers to definitions that are based on emotion- or experience-based associations people have with a word. To go back to our previous words, change can have positive or negative connotations depending on a person’s experiences. A person who just ended a long-term relationship may think of change as good or bad depending on what he or she thought about his or her former partner. Even monosemic words like handkerchief that only have one denotation can have multiple connotations. A handkerchief can conjure up thoughts of dainty Southern belles or disgusting snot-rags. A polysemic word like cowboy has many connotations, and philosophers of language have explored how connotations extend beyond one or two experiential or emotional meanings of a word to constitute cultural myths. Roland Barthes, Mythologies (New York, NY: Hill and Wang, 1972).Cowboy, for example, connects to the frontier and the western history of the United States, which has mythologies associated with it that help shape the narrative of the nation. The Marlboro Man is an enduring advertising icon that draws on connotations of the cowboy to attract customers. While people who grew up with cattle or have family that ranch may have a very specific connotation of the word cowboy based on personal experience, other people’s connotations may be more influenced by popular cultural symbolism like that seen in westerns.