The National Association of Colleges and Employers has found that employers most desire good communication skills in the college graduates they may hire. National Association of Colleges and Employers, Job Outlook 2011 (2010): 25. Desired communication skills vary from career to career, but again, this textbook provides a foundation onto which you can build communication skills specific to your major or field of study. Research has shown that introductory communication courses provide important skills necessary for functioning in entry-level jobs, including listening, writing, motivating/persuading, interpersonal skills, informational interviewing, and small-group problem solving. Vincent S. DiSalvo, “A Summary of Current Research Identifying Communication Skills in Various Organizational Contexts,” Communication Education 29 (1980): 283–90. Interpersonal communication skills are also highly sought after by potential employers, consistently ranking in the top ten in national surveys. National Association of Colleges and Employers, Job Outlook 2011 (2010): 25.Poor listening skills, lack of conciseness, and inability to give constructive feedback have been identified as potential communication challenges in professional contexts. Employers appreciate good listening skills and the ability to communicate concisely because efficiency and clarity are often directly tied to productivity and success in terms of profit or task/project completion. Despite the well-documented need for communication skills in the professional world, many students still resist taking communication classes. Perhaps people think they already have good communication skills or can improve their skills on their own. While either of these may be true for some, studying communication can only help. In such a competitive job market, being able to document that you have received communication instruction and training from communication professionals (the faculty in your communication department) can give you the edge needed to stand out from other applicants or employees.